Lead Waterfall Planning Worksheet

Calculate Conversion Rates Based on Historic Data

Use this powerful spreadsheet to easily calculate the leads and audience size required to meet your revenue goals.

Complete this form to gain access now and start calculating your conversion metrics through the marketing funnel.

 
 
 

Lead Waterfall Planning Worksheet

Calculate Conversions Rate Based on Historic Data

Use this powerful spreadsheet to easily calculate the leads and audience size required to meet your revenue goals.

Calculate How Your Sales and Marketing Efforts Impact Your Revenue Goals

Our worksheet has three tabs. Each of these modes calculates different outcomes relating to the same data.

  1. Calculate Conversion Rate
    Using your historic performance numbers, this worksheet will calculate the conversion rates for use in predictive modeling. 

  2. Calculate Closed Deals
    Based on your audience size and conversion rates, predict the number of deals you will be able to win. 

  3. Calculate Required Audience
    Using the number of deals you need to win and your conversion rates, calculate the audience size required. 

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